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All work

App Development

BBC Maestro

Helped shape and scale a premium app for expert-led learning.

BBC Maestro

The project

BBC Maestro needed a trusted 3rd party to complement their core in-house team, providing expert advice and accelerating the development of new features for their existing React Native app.

The work

We have seamlessly delivered complex React Native upgrades, large features such as Course Search, In-App Purchases, Push Notifications, a Freemium Experience, a brand new video player and a number of UX improvements.

The outcome

Over the course of two years working with them, BBC Maestro has garnered 4.7 star rating on both the App Store and Google Play and added an entirely new revenue stream to their business (IAP) with zero cost per acquisition. We continue to partner with them on upcoming major projects.

72 Days has been a critical partner to our business over the past few years, and we feel incredibly fortunate to have found them.

As a startup, their flexible model has allowed us to scale our team up and down as needed, helping us deliver against our objectives without significantly increasing our fixed costs. They are genuine mobile and product experts. Their experience has enabled us to develop and launch features more quickly, with fewer issues during QA and, ultimately, happier customers. They are also a pleasure to work with, and our team genuinely values the collaborative relationship we have built with them. We would highly recommend 72 Days to any business looking for an expert, dependable and flexible product development partner.

Lily SmithManaging Director @ BBC Maestro

Capabilities

React NativeIn App PurchaseGlobal Search