About Us
Product-led Development
Experienced product thinking, hands-on software delivery and carefully managed AI tools - we help founders, startups and SMEs move faster and build on solid foundations.

Chris
Product & AI
With more than 15 years of experience building websites, apps, and digital products, Chris has worked with startups building their first product to established organisations tackling complex technical challenges. He's particularly interested in how AI can be used in practical, meaningful and safe ways to create better products, streamline processes, and help businesses work smarter. Away from the keyboard, you'll usually find him running, cycling, strength training, or being kept on his toes by his two young kids.
Connect on LinkedIn
Russ
Product & Engineering
Russ has spent more than 25 years helping organisations deliver successful digital projects. Early in his career, he worked with well-known brands including BT, Unilever, and Pret A Manger, leading the delivery of large-scale software initiatives. Today, he enjoys bringing that experience to smaller organisations, helping them make smart technology decisions and deliver projects with confidence. Outside work, Russ has a passion for music and game development, and is currently focused on ensuring his five-year-old daughter becomes a formidable Mario Kart competitor.
Connect on LinkedInWho we’ve worked with
Brands we’ve worked with across our careers
Why you can trust us
Experience
- 20+ years in Software Development
- Solution Design
- Blue Chip organisations
- Startups and Small Businesses
- Real world AI Integration
- Native mobile apps
- Full stack Web Apps
Outcomes
- App of the Day
- Products in the App Store & Google Play
- Products improved, rescued or scaled
- Business processes streamlined
- Manual work reduced; better visibility and control
Expertise
- Direct access to senior experts
- Founder and business-owner testimonials
- Clear explanation of how working together feels
- Human experience combined with AI capability
Technical
- React Native
- Firebase / Google Cloud
- App Store & Play Store launches
- Full-stack product delivery
- Internal tools, dashboards, portals & integrations
- Full Stack AI
Judgement
- Knowing what to build first
- Knowing what not to build
- Choosing pragmatic architecture
- Knowing when bespoke beats off-the-shelf
- Using AI tools to accelerate without handing over judgement











