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Product-led Development

Apps and Bespoke Software

We help founders, startups and small businesses build rock-solid apps and made-to-measure software to solve real problems

Team of Two

Chris

Chris

Product & AI

With more than 15 years of experience building websites, apps, and digital products, Chris has worked with startups building their first product to established organisations tackling complex technical challenges. He's particularly interested in how AI can be used in practical, meaningful and safe ways to create better products, streamline processes, and help businesses work smarter. Away from the keyboard, you'll usually find him running, cycling, strength training, or being kept on his toes by his two young kids.

Russ

Russ

Product & Engineering

Russ has spent more than 25 years helping organisations deliver successful digital projects. Early in his career, he worked with well-known brands including BT, Unilever, and Pret A Manger, leading the delivery of large-scale software initiatives. Today, he enjoys bringing that experience to smaller organisations, helping them make smart technology decisions and deliver projects with confidence. Outside work, Russ has a passion for music and game development, and is currently focused on ensuring his five-year-old daughter becomes a formidable Mario Kart competitor.

Who we help - and how

Who we help

Early Stage FoundersEarly Stage FoundersHave an app idea or product opportunity and need an MVP? We can help you ship your first product confidently so you can concentrate on the offering itself rather than the tech.
StartupsStartupsHave an MVP, or an existing product that needs improving, stabilising or extending? We can help take what you've built to the next level.
Small BusinessesSmall BusinessesRelying on manual admin, spreadsheets or a vibe coded tool that is getting out of hand? We can help you build the custom software that fits exactly how your business works.
Non-Technical TeamsNon-Technical TeamsBusinesses and teams who need tech support without hiring a full-time CTO, technical lead or an internal development team. We can help.

How we help

Founder App SprintA focused discovery sprint that turns an idea into a clear MVP scope, cost range, technical approach and next-step plan.
MVP BuildA first real version of your app or product, built on solid foundations and ready for testing, launch or app store release.
React Native RescueA practical app audit, improvement plan and hands-on fixes to stabilise, simplify and move your React Native product forward.
Bespoke SoftwareCustom tools, dashboards, portals or workflow systems built around your business, replacing spreadsheets, manual admin and awkward workarounds.
Fractional CTOOngoing product and technology leadership, covering technical decisions, architecture, delivery planning and hands-on implementation.
Product & Tech RoadmapA structured plan covering what to build, what to avoid, likely costs, key risks, milestones and the route to a first valuable release.

Why 72 Days

Small by design. Senior by default.

A lean senior team

You work directly with us when making product and technical decisions - not a layer of account managers and junior developers.

Product-minded delivery

We start with the problem, the users and the business context, then help you decide what to build and what not to build.

React Native expertise

Mobile specialists since the early React Native era, shipping and maintaining real apps to the App Store and Google Play.

Bespoke software & internal tools

Dashboards, portals, workflow tools and internal apps that fit the way a business actually works.

Fast, but sustainable

We move quickly and cut the right corners, without leaving expensive foundations to fix later.

Human communication

Plain English, direct access, and clear explanations of technical decisions for technical and non-technical stakeholders alike.

AI-assisted, human-led

AI allows us to deliver software at a pace that simply wasn't possible a few years ago. At 72 Days it's guided by experienced engineers who know what to build and how to build it well.

Business-first thinking

The best technology choice is the one that serves the business, the users and the current stage of the product.

Who we’ve worked with

Brands we’ve worked with across our careers

  • HSBC logo
  • Nando’s logo
  • Pret logo
  • Tesco logo
  • Fulby logo
  • McDonald’s logo
  • Sky logo
  • Dixons Carphone logo
  • Morrisons logo
  • BT logo
  • Mettle logo
  • Standard Chartered logo
It was a pleasure working with someone of such high intellect, yet more importantly someone who was so humble in displaying it. As founders we were comfortable knowing that finally our React Native apps were in highly capable hands.
KristianFounder, Startup
Chris & Russ are hands down the best external developers we have ever engaged with. Their technical expertise and experience is phenomenal but it is their understanding of and focus on the customer/user that really sets their work and process apart from the majority of the market. I would highly recommend them (and indeed already have) to anyone that was serious about converting their ideas into reality.
Nick SmithCEO @ Paradine
It was a huge pleasure to work with Chris & Russ. Having come highly recommended, we reached out to them to provide short term support Hibi at a critical time as we prepared our tech infrastructure for a wider market roll out. They were both brilliant to work with, and incredibly knowledgeable, helping us to iterate our product, develop our roadmap and be ready for the next period of growth.
Sam Milliken-SmithCo-Founder @ Heba

Tell us what you want to build

Book a free 20-minute consultation or send a short message. We’ll help you work out the sensible next step.